Skills

Leadership and Team Building

• Created cultural alignment and unified product delivery and public relations strategy at satellite start-up mission-minded organization.
• Responsible for operation and leadership of a 200-member staff, 450-guest facility which ran 25 simultaneous programs weekly.
• Recognized by National Management Association as one of ten up and coming future executive leaders; based on proven vision, public speaking, aptitude, product delivery, community relations, and future capabilities.

Organization and Planning

• Directed a successful multi-level integrated marketing program producing exponential growth. Collateral Included direct mail, publications, promotional materials, radio, video, apparel, digital marketing, and print material campaigns, which increased business volume by 52% in five years.
• Supervised an 8-event traveling program with a team of 25 people in a four-state region. Responsibilities included program delivery, three-level direct mail event campaign, donor coordination, and event development.
• Developed and maintained relationships with organizations and supporters to maximize their partnership with multiple non-profit mission-minded organizations.

Marketing / Advancement

• Supervised the registration of 25,000 people annually, the graphic design of 1,350 projects each year, and the direction of simultaneous production schedules to effectively implement a marketing mix that increased sales.
• Specific areas of expertise: data management, branding campaigns, publications, direct mail, market positioning, guest service programs, and hospitality management.
• Developed and maintained relationships with 75 individual supporters to maximize their partnership with the ministry.

Program / Strategy

• Aligned programs from the initial vision to implementation to the evaluation/improvement process.
• Orchestrated both centralized and decentralized methodologies to various populations from large group applications to personalized settings for persons with disabilities.
• Have the philosophical as well as the pragmatic understanding to design and build facilities for varied applications and future uses.

Fiscal Responsibility

• Directed a start-up mission-minded organization, and improved the operating margin by 25%.
• Responsible for multi-million capital and operational budget – maintenance, staffing, building, promotions, program implementation, guest programs, and administrative costs.
• Accountable for the operational marketing budget for a higher education institution as a third party external provider. Designed strategy to increase return on investment through measured marketing strategies to boost student enrollment by 33%.

Attention to Detail

• Created a top-level opening day/closing day customer service program that provided an experience for 2,500 people in a 3-hour period. Areas of emphasis: guest welcoming, parking, transportation, registration, tours, product explanation, camper interaction, and orientation.
• Known for being driven to provide excellence in a wide range of responsibilities including marketing tactics, personnel training, sales, direct mail, publications, timeline management, and customer service.

SEMINARS AND MAIN SPEAKING:

Over the past Thirty-Five years I have the privilege of speaking to Students, Faculty, Mission Driven Staff Teams, National Sales Teams, Corporations, and Executives on various issues and topics.  The following are some of the seminar titles:

• Debriefing and Its Effects on the Learning Process
• Amazing Guest Service Care that Produces Results and Retention
• Service + Systems – The Only Way to Growth
• Great Programming on a Bare Bones Budget
• How and Why? Overcoming Obstacles
• Sink, Swim, or Soar – Developing Culture in Complex Change
• Developing Culture in Complex Change
• Communicating your DNA beyond Branding